Saturday, January 24, 2009

Lowenbrau Original

Tonight, let it be Lowenbrau. Hard to forget that tag line from TV commercials growing up in the 70's and 80's even though I was extremely under age. I hadn't heard that line in a while nor heard the name Lowenbrau in like, forever. So when I saw it today at the store, I decided to give it a whirl. I can't say that I've ever even drank this before.

I also did some digging. Apparently the Lowenbrau from the US market 20 years ago was somehow licensed to Miller and different than the Lowenbrau from Munich. But since about 6 or 7 years ago, Lowenbrau has been sending the beer direct from Munich in it's 11.2 oz 5.2% alcohol bottles. It also is trying to show you it's the original beer by selling and branding it as Lowenbrau Original, not the one with the Miller spin on it.

Alas, Lowenbrau is somehow linked to InBev, what a shock!

The label says it's malt liquor. Now I've had my share of 40's and even bought them in 40-town in Yonkers, NY when I lived there. This is not quite the same thing as Old English, but for sure you can taste it. The beer has an OK taste. I do feel like I'm drinking beer at my grandparent's house and they bought one of the cheaper beers just to stock the fridge. Very alcoholic aftertaste, but like I said before, tonight, let it be Lowenbrau.

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