Friday, October 2, 2009

Double Dog Double Pale Ale

I heard on the radio this morning that the Wisconsin Tourism Federation has changed its name because of a very popular yet unwelcome acronym. They are now the Tourism Federation of Wisconsin (TFW). I know you are all smart enough to figure out the original one.

One other similar situation stands out for me--that would be the case with Northwest Airlines. I'm not sure if they've always gone by NWA or if that was an unfortunate marketing decision, or perhaps it was on purpose to gain attention. But being a 30-something guy, and I guarantee I am not alone, NWA doesn't stand for Northwest Airlines, but rather to a rap group from the 80's. These dudes haven't played in almost 20 years, but they still hold the 4 and 5 positions on Google for the term NWA. Makes you think why Northwest Airlines continues to prominently decorate its planes with a very giant NWA. Just speculating, but perhaps Ice Cube is a VIP frequent flyer or a shareholder? Could be. Even "NA" would be better, although "Not Applicable" probably doesn't do very well for a business, either.

I'm sure there are other similar examples. Actually, I just typed in "unfortunate acronyms" and Google showed me this site full of examples, including the one I heard about on the radio this morning near the top. Tell me your favorite.

Friday evening starts with a Double Dog Double Pale Ale brewed by Flying Dog Brewery in Frederick, Maryland. The label has some monster dog doubling up on pints of beer in one hand, and there is a story about how double is better. I think their point is that there are double hops in this beer. If double looks this good, I'm in. So far their Gonzo Imperial Porter has been my favorite from this brewery, but I do have a handful left to drink as well.

The aroma has some caramel and fruity pear along with a good dose of booze. The flavors start out with lots of sweet caramel, but then a big astringent hit of bitter hops and lemon sweeps that away starting in the back of the mouth.There are some pine and oily flavors as well. Then drunk alcoholic uncle shows up with his 10.5% assholeness and never goes home. I'd love to love this beer, but it's not balanced very well between the sweet and bitter, and the alcohol is not masked at all and engulfs the entire beer by the end. Two drunk adult siblings fighting on the front lawn on Christmas day in the snow with shorts and no shirts on--just too many big personalities trying to come through at once. I'll move on.

Straight Outta Compton

Acronymity the Game of Acronyms

Beats by Dr. Dre Studio High-Definition Headphones from Monster


plainolebob said...

man i love your blog site, i am sure you would love mine. those airline companies don't think or they are just unaware.

Beer Drinker Rob said...

Hey Bob.

Thanks for stopping by and the compliment. I appreciate it.