No pictures, just thinking. Mainly because I'm tired but whatever. Use your brain for a while.
I'm sure that I've given plenty of math lessons before here, those with Grand Marnier ring a bell, but this is the first in my official Math Lessons with Me series! Clearly this is needed in the retail alcohol world. I am happy to be a consultant if you need me. Just ask!
Shipyard Brewing, when naming their XXXX IPA, clearly demonstrated that they are already not rocket scientists with their Roman Numerals. You know, it's funny because I don't even know if they are supposed to be Roman Numerals. Probably not, but it makes my math story better.
So Shipyard used to sell this beer in 22's only but over the past few months, it has appeared in 4x12-ounce packs. Get ready to be schooled, way more than that Publix Grocery store tag below every product.
Total Wine Pembroke Pines:
XXXX IPA 22 ouncer: $8.99
XXXX IPA 12 ouncer: $2.49
XXXX IPA 4x12ounce pack: $8.99
Hmmm. Now I don't know about you geniuses, but if you could get 24 ounces for $5 or 22 ounces for $9, what would you choose? If you dare to go for 3 x 12 = 36 ounces for $7.50, would you prefer that over 22 ounces for $9?
Finally, the kicker! And if you are in love with the bigger bottle, the only reason to ever go against this first grade math lesson, buy the rip off. But at Total Wine, a 4-pack of 12 ouncers (48 ounces, or well over double the big bottle) is the same price as one 22 ouncer. Yep $8.99!
It's less convenient and more than double the price. Don't let me see you being an idiot in my store! I will take your picture. This is but one example. Also, don't let me catch you in the Grand Marnier aisle being stupid either. Total Wine will be happy to lend you a calculator in an effort to be a smart consumer. I purchased a few for them last Christmas!