Last night, Woodchuck Hard Cider threw a party at The Annex in Wynwood (Miami) to launch their newest cider named Gumption. Gumption basically means having the guts to do your own thing, following your vision to success, what Woodchuck did when cider making wasn't very popular almost 25 years ago. Gumption is also a word used by the famous showman P.T. Barnum. So Woodchuck created a circus theme to go with their newest brand.
The Gumption party included a ringmaster, showgirls, a contortionist, and a fire eater. They also had a DJ that wasn't part of the circus, but he did play good music. Oh, and of course there was plenty of Gumption to drink, both by itself or as two suggested cider cocktails. The cider was very juicy, sweet at the beginning with a bittersweet dry finish. Good alternative to drinking beer (at least once in a while). The two cocktails were named The Ridiculously Strong Dude (add a shot of tequila) and one I liked better, The Incredible Frog Boy (add a shot of Midori Melon Liqueur).
Basically the event was designed to get a first taste of the new cider in a fun environment while mingling with the industry people surrounding the new product. I got to meet the brand managers and sales people and representatives from the distributor. And I made some other new friends too which you can see below. When you get a chance, check out Gumption (if you have the gumption)!