Sweet apple and spicy, peppery aroma, singed a few nose hairs. Sweet apple flavors start, initially tame with that vinegary "cidery" tartness you may expect. But just like you were prepared to expect, WHAM! a spicy kick to each finish that travels directly to your throat and leaves a lingering dull burn.
I would say by the third sip, however, that if you have any love for things spicy, you will find this cider easily manageable and actually growing on you. Repeat! More sweet and spicy playing off each other. I thought the carbonation was also a really nice aspect, bringing out both the apples and chilis. A fun twist for a cider. My lips are still tingly 20 minutes later. Check it out!